last page 2

ZyXEL

You’ve never heard of ZyXEL but it’s huge – a listed company that turns over nearly half a billion US dollars a year.

I wrote their 2011 corporate brochure, including the “message from the CEO”. From start to finish, I filtered their existing content (much of it Chinglish) down to usable bullet points, and then span those bullet points back up into publishable prose.