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Nice Agency

An app development agency in Shoreditch, London, the guys at Nice Agency had a fledgling tone of voice but needed to take the next step, turning it into something consistent and compelling.

I started by playing on the name of the agency in both their menu and their “about us” content.

The rest was something of a challenge. I had to find a balance between highly technical descriptions of their processes and technology – everything a demanding corporate client might expect – and a way of speaking that didn’t scare people off (click to enlarge).