A pure ideation project, the only deliverable was a core concept that would reinvent Innergie’s brand. As a spin-off from a large electronics company, they’d done well in the 3 years they’d been operating but had recently hit a wall.

Their branding was clean and simple – very much like Apple – but there was nothing to differentiate them from anyone else in the market.

So they were looking for a new, core idea they could use in their rebranding. And it was up to us to find it.

The challenge was that power supply products are invisible and functional. Our idea had to change this perception.

In the end we linked electricity to life moments – highlighting the role power plays in our lives in a simple, powerful way.