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DDG‘s the brand consultancy I worked at in Taipei, Taiwan. I got involved in far more than a corporate copywriter might expect to, and was often asked to give feedback on concepts or design that had little to do with words alone.

Leaders in their field, our work ranged from straightforward logo design, naming and ideation to full-blown organisation-wide rebranding and brand creation projects.

The consultancy also began rebranding itself almost as soon as I’d joined, which meant that I was tasked with writing DDG’s new slogan – “Think Before You Brand” - as well as defining many of their services for the first time and creating a series of new case studies for the website.