Big Aspect (video)

When Big Aspect asked for help with this video, my first thought was, “You need to tell the audience WHY you do what you do. Not what you do, or how you do it, but why. You need to talk “from the inside out.”

This, of course, was not a new idea – as Simon Sinek says in his TED Talk, people don’t buy what you do, they buy why you do it.

I’d merely taken what I learned and applied it to Big Aspect’s video.

See for yourself. It’s a great talk.