share your me 3 [cut]


ASUS had already chosen the core idea for their campaign – “Eee is Me” – now they were looking for ways to make it viable. Designed to promote their “Eee Pad” range, the concept had to make use of their core idea and resonate with a target audience of 30-something creatives and professionals.

The distinguishing feature of the product was the ability to create rather than merely consume as with the iPad. So, arguing for utter simplicity, I coined the “Share Your Me” phrase that the design team ran with and DDG presented to ASUS.